Gaslighter Wine
Wine Bar Pop-Up
Creative Direction | design & Rendering
In a world where authenticity and defiance blend like a fine wine, our project for Gaslighter by The Chicks was conceived to embody the spirit of those who dare to think and drink for themselves matching the brand's ethos. We proposed transforming a shipping container into a roving sanctuary of taste and empowerment, touring across the country in sync with The Chicks' latest album launch. This idea was not just about savoring exceptional wine; it was a physical manifestation of Gaslighter's ethos—encouraging individuals to see through the haze of deception and celebrate the clarity of their convictions.