Shuttles to Red Rocks
Brand Re-Design
CREATIVE DIRECTION + Branding
On Location's Shuttles to Red Rocks program provides a stress-free round-trip transportation service for concertgoers, ensuring they can enjoy the music without worrying about the commute from downtown Denver and Capitol Hill. Guests enjoy a comfortable ride to the iconic Red Rocks Amphitheater and can make their journey as enjoyable as the destination, experiencing the magic of live music like never before. The program which was launched in 2015, needed a brand refresh to reflect a new approach to hospitality and transportation. Something rooted in strength that encourages trust and safety.