Carbon

Branding + Naming

Design + Strategy

Carbon was founded in 2019 as a custom residential and commercial builder. With a vision to make passive houses and net zero construction more of the norm, we set out to create a branding system that felt inspired by architecture and eco-friendly solutions, but also stood out amongst the "traditional" branding of construction companies. By utilizing a shape that was created from the shape of the company's first project, we were able to ground the system with a unique "sealed" icon to reflect the idealogy of a passive house. The branding system has been adapted to include trailer graphics, building banners, website design, apparel, and more.

As a part of the initial brand exploration, I created three different stylescapes to communicate narrative and direction without designing specific logos. These provided the opportunity to narrow in on a visual style quickly without having to go through rounds of revisions getting to the final product. The first stylescape was chosen in the end.